FOR IMMEDIATE RELEASE · MUMBAI ·
The man behind the headlines.
I'm Arpit Tiwari, a communications strategist with 12+ years across newsrooms and PR. My job is simple to describe and hard to do: make people care about a story.
FOR IMMEDIATE RELEASE · MUMBAI ·
I'm Arpit Tiwari, a communications strategist with 12+ years across newsrooms and PR. My job is simple to describe and hard to do: make people care about a story.
01 · The Release
I started my career on the other side of the press release. As a sub-editor and then chief reporter in Mumbai newsrooms, I spent my early years chasing stories, running reporter teams, and interviewing some of the biggest names in entertainment. Then I crossed over, and for more than a decade I have been the person brands call when they need the media to care.
Today I am an Account Manager at Adfactors PR, India's largest PR firm, where I orchestrate communication strategy and media engagement for CXOs, founders, and institutional leaders. My portfolio has ranged from Vodafone Idea and the Aditya Birla Group to fast-rising startups like Equal, spanning telecom, infrastructure, enterprise tech, fintech, conglomerates, and consumer brands. Before this, I led consulting mandates at Pitchfork Partners, where my work won Indian Television's PRCA Award in 2023.
Knowing both sides of the byline is my edge. I know what a journalist's inbox looks like at 6 PM on deadline day, because I have sat at that desk. Outside work hours, I am a podcast enthusiast, an occasional writer, a committed gamer, and a believer that the best stories are found, not manufactured.
02 · My Beats
Relationships across financial press, business dailies, B2B and enterprise tech journals, and policy correspondents, built over twelve years on both sides of the desk.
Elevating CXOs, founders, and chairpersons through thought leadership, top-tier media engagement, and presence at premier industry platforms.
Calm, fast, structured counsel when the story breaks before you are ready for it, including high-stakes litigation communication.
Protecting and building corporate image for conglomerates, regulated businesses, and brands in competitive landscapes.
From the first brainstorm to the final clipping: messaging, strategy, scope, and execution of campaigns that bring measurable results.
Press releases, authored articles, briefing books, and speeches written for humans, not algorithms. A reporter's instinct for what makes the cut.
03 · Wire Dispatches
Orchestrating communication strategy and media engagement for CXOs, founders, and institutional leaders. Mandates have included Vodafone Idea's media strategy, the Aditya Birla Group's corporate communication, Equal's founder-led brand narrative, and infrastructure communication for Igatpuri Highway Pvt. Ltd.
Recognised for strategic PR campaign work at Pitchfork Partners, a milestone year capping a five-year run of award-worthy campaigns and new business wins.
Built strategic campaigns and led a team of young professionals. Handled brands including Eureka Forbes, Kirloskar, The Advertising Standards Council of India, Yubi, Vistas Media Capital, and Indospace, while driving new business pitches from idea to win.
End-to-end client servicing and media relations for names like Nuclear Power Corporation of India, Glenmark Pharmaceuticals, and Zicom. Wrote the press releases, ran the media training, made the placements happen.
Started at Mumbai Headlines leading a team of ten reporters, then became Chief Reporter at Bollywood & TV Reporter Magazine, interviewing leading names of the entertainment industry. This is where I learned what makes a story worth printing.
04 · Verified
05 · The Contact Sheet
Outtakes from the field. Some frames are work, some are wander, all of them are on the record.
06 · The Newsroom
Lessons from hundreds of pitches sent, ignored, and occasionally loved.
Read →How a big funding story travels from term sheet to front page.
Read →Ranked matches and media plans have more in common than you think.
Read →07 · Studio
Conversations about media, communication, careers, and the stories behind the stories. Season one is in the works. Episodes will land here with links to Spotify and Apple Podcasts.
[One line description of the episode]
[One line description of the episode]
08 · After Hours
Every PR person has a side the press never sees. Mine involves a controller, a headset, and an unhealthy relationship with one more match.
[Platform · Rank or hours played · A line on why you love it]
[What makes it the greatest of all time, in your opinion]
Steam: [ID] · PSN: [ID] · Discord: [ID]
HI-SCORE: STILL CHASING IT · LIVES REMAINING: ∞
09 · Media Contacts
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